Shopee Design Challenge

A design challenge showcasing my process to optimize Shopee App's UI and features. 



Shopee is the leading e-commerce platform in Southeast Asia and Taiwan. It was first launched in Singapore in 2015, and has since expanded its reach to Malaysia, Thailand, Taiwan, Indonesia, Vietnam, and the Philippines. Nowadays, Shopee has 19500 employees and provides service to tens of millions of consumers daily.


The challenge I received had two sections. First of all, was the UI test which I spent one day on it to create a new campaign page for a brand. Secondly, was the UX test which took me the next three days to optimize one feature from the current Shopee App.


It was a take-home assignment. After submitting it for review, I got the ticket to a further round interview. 



My role




UX researcher
Product designer

Hand sketch

4 days